tag:blogger.com,1999:blog-1043399212910422093.post5167254720124720447..comments2018-12-31T07:05:31.694+01:00Comments on Gauri's mumblings..: Brown bag lunch on NewslettersGauri Salokhehttp://www.blogger.com/profile/04956639685295842677noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-1043399212910422093.post-5150487751720649952010-09-29T12:15:43.707+02:002010-09-29T12:15:43.707+02:00Hi Gauri,
most of the web based email marketing p...Hi Gauri,<br /><br />most of the web based email marketing packages offer automatic tracking for exactly the functions that you describe. If you use google analytics in your site then you can also see how long people stayed on a certain page after clicking through from your newsletter. it's fascinating and incredibly useful for making improvements to your email campaigns. <br /><br />I'm happy to share some examples with you -- i'm in the middle of experimenting with different aproaches just now.Vanessahttps://www.blogger.com/profile/02881321253767550897noreply@blogger.comtag:blogger.com,1999:blog-1043399212910422093.post-66525065407579451682010-09-29T10:06:28.754+02:002010-09-29T10:06:28.754+02:00Thanks for your comment Vanessa. Have passed it on...Thanks for your comment Vanessa. Have passed it on to Virginie. One fascinating area for me is the monitoring of what happens when a message is sent out. Does it get forwarded, which links do people click on? Once they click through a link in the newsletter, do they stick around and browse rest of the website? One of the participants said that by simply adding a “?” at the end of each URL, you can trace back the click to that specific URL. Any ideas on this would be great.Gauri Salokhehttps://www.blogger.com/profile/04956639685295842677noreply@blogger.comtag:blogger.com,1999:blog-1043399212910422093.post-12605024871829964162010-09-28T18:37:28.129+02:002010-09-28T18:37:28.129+02:00Hi Gauri and Virginie,
good post - and definitely...Hi Gauri and Virginie,<br /><br />good post - and definitely an important topic!<br /><br />I have found that the NGO/UN agency world is desperately lagging behind the private sector when it comes to email marketing, and we have a lot to learn!<br /><br />It is getting increasingly more difficult to ensure that the message that recipients open is going to appear formatted correctly. in fact CSS style sheets cannot be correctly interpreted by programs such as microsoft outlook, and this has been the source of major frustration in my work.<br /><br />Also one very key point that seems overlooked is monitoring. How do you track usage, clicks, subscribes/unsubscribes, subscriber demographics? What happens to your message after you click send? <br /><br />There are a number of excellent web-based email marketing packages available out there, which offer not only sustainable formatting, but also great usage stats AND list database management functions. Many of these applications are super user friendly and have integration with various CMS' and google analytics. <br /><br />I'm not promoting any particular software but i'll just say that learning all this was a major revelation and has positively changed my experiences with newsletters!<br /><br />Cheers,<br /><br />VanessaVanessahttps://www.blogger.com/profile/02881321253767550897noreply@blogger.com