Tuesday, August 18, 2009

Social media .. it ain't a fad!

@mongkolroek just shared this very interesting video...

Is Social Media a fad?

The statistics are impressive and I thought there were some key ones that organizations that are still not actively involved in social media should take seriously:
  • By 2010 generation Y will outnumber Baby Boomers - 96% of them have joined a social network
  • ... on average, online students out performed those receiving face-to-face instructions..
  • 1 in 6 higher education students are enrolled in online curriculum
  • 80% of companies are using LinkedIn as their primary tool to find employees
  • Generation Y and Z consider e-mail passé!
I especially find the last point very exciting. If that is true, we need to start moving out of e-mails for everything we do and looking at more collaborative tools for knowledge sharing and working better. Emails are here to stay but when and how we use them needs a rethink. The next generation of employees are not going to be happy with what many of the IT departments are still offering.. they want Skype for calling/chatting, Wikis/Googledocs for collaborative document editing, Twitter for promoting/sharing, etc.

Are we prepared to meet that kind of demand? Or are we going to tell them that the "way we do things here" are the best?

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